Tibor Kalman, Perverse Optimist

Tibor Kalman, Perverse Optimist

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The art direction of the late Tibor Kalman has never failed to question, challenge, and provoke its audience. Creator of the successful advertising and graphic design company MaCo., creative director of Interview, and founding editor of the controversial though acclaimed Benetton magazine Colors, Kalman is known for applying commercial techniques to issues that matter. With essays by Steve Heller, Kurt Andersen, and Rick Poynor, Tibor has set new standards for the presentation and analysis of a contemporary designer's work. An essential book for professionals and students in design, media, and advertising, and all those interested in the controversial possibilities of graphics in the 20th century.Signed, Lovelorn Dear Lovelorn: Take the following quiz: Imagine ita#39;s 3 a.m. You wake your spouse to discuss your utter inability to decide ... Good night. AIGA Journal Vol. 4, No. 4, 1986: Dear Tibor: What was that lovely typeface on Caroline Kennedya#39;s ... Or else K-cars. Or Cadillacs (not those ridiculous compact Cadillacs). Stay away from Mercedes (what Michaels drive), ... Here are two bank logos: Clearly the one on the left was designed by someone with a business orientation.

Title:Tibor Kalman, Perverse Optimist
Author: Paola Antonelli
Publisher: - 1998-01-01

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