The Role of Self-control in Resistance to Persuasion

The Role of Self-control in Resistance to Persuasion

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The author investigated a self-control theory of resistance to persuasion. Five studies tested the assertion that resistance to persuasion (1) requires self-control resources and (2) consumes self-control resources. Study 1 showed that resistance to a persuasive message reduces one's ability to engage in a subsequent self-control task. Study 2 and 3 showed that self-control depletion leads to increased persuasion. Study 4 showed that self-control depletion increases persuasion particularly under effortful resistance (i.e., strong arguments). Study 5 attempted to extend the findings of Study 4 by demonstrating that the effect only occurs when the individual is resistant against the persuasive message (i.e., the message is counterattitudinal); however, this hypothesized pattern was not found. Together, these findings suggest that self-control plays a vital role in the process of resistance to persuasion. People must have self-control resources to fend off persuasive appeals and without them, they become susceptible to influence.Appendix B Summer Vacation Policy Essay The proposal that college summer vacations be shortened to one month has a solid amount of common sense. At least three major arguments convincingly show the desirability and necessity for thisanbsp;...

Title:The Role of Self-control in Resistance to Persuasion
Author: Edward Burkley
Publisher:ProQuest - 2006

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