The marketing of automotive parts

The marketing of automotive parts

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The national advertising in both consumer and trade media of such firms as Perfect Circle, Sealed Power, McQuay-Norris, and Hastings is well-known. ... The extent to which the ring supplier supplements the service program of the vehicle manufacturer depends upon whether the ... The ring source frequently provides the car dealers with service manuals, technical bulletins, and sales promotion material.

Title:The marketing of automotive parts
Author: Charles Nelson Davisson
Publisher: - 1954

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