The Great American Blow-Up

The Great American Blow-Up

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How does advertising really work? This thoroughly revised edition of Ivan Prestona€™s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mida€“1970s to the present.FTC (1945), 219 Independent Directory (1950), 227 Institute of Hydraulic Jack Repair (1963), 161, 223 HT-Continental (1973), modified (1977), 98, 155, 213, 214 ... Walker (1908), 144, 144-45 Justin Haynes v, FTC (1939), 215 Kalwajtys v.

Title:The Great American Blow-Up
Author: Ivan L. Preston
Publisher:Univ of Wisconsin Press - 1996-08-01

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