New Directions in Research on E-commerce

New Directions in Research on E-commerce

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This work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain an integral force in business. It emphasizes the importance of research and understanding in the area of electronic commerce. The text brings together research from a range of different disciplines on electronic commerce that explores fundamental questions about consumer response, the impact on industries and markets, and social and policy challenges.... that the same competitive advantages that the emerging cybermediaries are exploiting are also available to Mercedes-Benz. ... The goal is a regular interaction between dealer and customer despite reduced service intervals of the vehicles.

Title:New Directions in Research on E-commerce
Author: Charles William Steinfield
Publisher:Purdue University Press - 2003

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