Metaphors of the Web 2.0

Metaphors of the Web 2.0

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This study is an attempt to semantically decompose the most popular metaphorical expressions associated with two particular Web 2.0 practices: social networks and folksonomies. What is a altIgfriend on a social networking Web site like MySpace and StudiVZ? Is it polite to altIgpoke strangers on Facebook and altIggive themaltIg fives on hi5? How can we altIgsubscribe to RSS feeds, if we don't pay subscription fees? Do we really altIgbroadcast ourselves on our YouTube altIgchannels? These and other similar questions are dealt with from the perspective of the referential and the conceptual approaches to meaning, i.e., what these words stand for (referential/extensional approach) and which concepts they signify (conceptual/intensional approach). Thus, from the referential point of view, a altIgfriend on MySpace is only a hyperlink directing to a profile page of another MySpace user. But from the intensional point of view, a altIgfriend is a subscriber to the content generated by the profile owner.That is, it is equally important that (1) user A describes user B as cool, best friend, better half, etc.; as well as that (2) A expresses ... that none of the actions denoted by SuperFives is literally taking place when hi5 users SuperFive each other, the expressive meaning aquot;I ... Click on the link below to find out who is smiling at you!

Title:Metaphors of the Web 2.0
Author: Alexander Tokar
Publisher:Peter Lang - 2009

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