Marketing Strategy, Text and Cases

Marketing Strategy, Text and Cases

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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the texta€™s signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Although all Kindle models include WiFi capabilities, some models also incorporate 36 radios that allow customers to ... The ability to buy an ebook directly from the Kindle without using a computer completely revolutionized book retailing andanbsp;...


Title:Marketing Strategy, Text and Cases
Author: O. C. Ferrell, Michael Hartline
Publisher:Cengage Learning - 2012-12-20
ISBN-13:

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