International Business: The New Realities

International Business: The New Realities

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Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authorsa€™ collective teaching and working experiencea€“as well as discussions with practitioners, students, and faculty staffa€”this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.Background on Hyundai Hyundai was founded in 1947 as a construction company by Chung Ju-yung, a visionary ... The Excel suffered from quality issues and a weak dealer network, which did little to dispel negative imagery or generate substantial new sales. ... The Genesis was named a#39;North American Car of the Yeara#39; at the 2009 Detroit Auto Show, trumping industry favourites such as the Audi A4, anbsp;...


Title:International Business: The New Realities
Author: S. Tamer Cavusgil, Hussain Rammal, Susan Freeman
Publisher:Pearson Higher Education AU - 2011-12-12
ISBN-13:

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