Innovation by Demand

Innovation by Demand

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Brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process... any means necessarya#39; (George, 1992). They strive for career advancement and material wealth (designer wardrobes, elegant houses, furnishings, and fancy cars ) to gain an ever elusive social acceptance, as their white counterparts oftenanbsp;...

Title:Innovation by Demand
Author: Andrew McMeekin, Mark Tomlinson, Ken Green, Vivien Walsh
Publisher:Oxford University Press - 2010-09-14

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