Hands-On Social Marketing

Hands-On Social Marketing

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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.A Step-by-Step Guide to Designing Change for Good Nedra Kline Weinreich ... For example, on MySpace you can target people who Spend time working out Are childcare workers Count the Bible as their favorite ... hi5 provides the options of taking over the homepage, offering users a branded profile page a€œskin, a€ sponsoring free branded virtual gifts, ... Similarly to search engine ads, advertising on social network sites requires that you set a budget (daily or total campaign lifetime), anbsp;...

Title:Hands-On Social Marketing
Author: Nedra Kline Weinreich
Publisher:SAGE Publications - 2010-10-12

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