Global Business Strategy: Asian Perspective

Global Business Strategy: Asian Perspective

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Hyundaia#39;s recent focus on luxury models such as the Genesis and Grandeur is evidence of this. Did Hyundai fail? Hardly! ... Another major problem with Portera#39;s framework is its unilateral focus on competition. While competition is the mostanbsp;...

Title:Global Business Strategy: Asian Perspective
Author: Moon Hwy-chang
Publisher:World Scientific -

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