Creating Breakthrough Products

Creating Breakthrough Products

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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the qFuzzy Front Endq of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.Rent, repair, and Web access are all means to make money off the service of the vehicle, and the problem of take-back disappears. Bosch, an international company, makes automotive equipment, navigation systems, home appliances, anbsp;...

Title:Creating Breakthrough Products
Author: Jonathan Cagan, Craig M. Vogel
Publisher:FT Press - 2002

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