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Recent developments, particularly globalisation and advances in technology, have affected our production and perception of language, as reflected in two conflicting forces, globalism and tribalism. The role of English as an international lingua franca is discussed, and conclusions are drawn for the varying activities of translation today and for the rapidly changing job profile of the against the present process of being integrated into Europe, of which Johnson states: a#39;We feel we are being ... Seguinot (1994) has pointed this out for advertising and marketing, but in fact it applies to all professional activity. 7. This was made by Patricia Vaughan, University of Ceara, Brazil. 8. Meanwhile a new manual has been produced and the information updated. ... but only with a partial view, and for the non-initiated reader this gives incomplete information on its actual shape.

Author: Christina Schäffner
Publisher:Multilingual Matters - 2000

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