Boom

Boom

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With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. qBoomq is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.Psyche. Michael Bohn, Director of Brand Marketing (Bosch, Siemens, Thermador, Gaggenatt) BSH HOME APPLIANCES CORPORATION ... needs is not a hobby or a means of socializing, but a highly efficient problem- solver in her kitchen.


Title:Boom
Author: Mary Brown, Carol Orsborn
Publisher:AMACOM Div American Mgmt Assn - 2006-01-01
ISBN-13:

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