The Complete Sales Letter Book

The Complete Sales Letter Book

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Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations.They have organized the book to mirror the progression of the sales cycle: --Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances. --Part 2 tracks with letters the sales process through potential roadblocks to the closing. --Part 3 shows how to sustain relationships with customers through effectively written communication. --Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet. representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales. Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales. Model Letters for Every Selling Situation Rhonda Harris, Ann McIntyre ... 283, 295 at price increase, 299 in real estate sales, 292-293 reconsideration, asking for, 27 with rep performance, 10, ... 503, 508 samples, offer of, 510 technical information, 51 1 thank you, 503 Enclosures with cover letter, 1 50-1 69 with product introduction, 32, 41- 42 Fax, order confirmation, 506 Final offer, 327 Financial services, direct mail, 55-59 Follow-up after appointment, 95-100 cover letter, 1 5 1 directanbsp;...


Title:The Complete Sales Letter Book
Author: Rhonda Harris, Ann McIntyre
Publisher:M.E. Sharpe - 1998-03-02
ISBN-13:

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