Summary: The Lexus and the Olive Tree

Summary: The Lexus and the Olive Tree

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The must-read summary of Thomas Friedman's book: qThe Lexus and the Olive Tree: Understanding Globalizationq. This complete summary of the ideas from Thomas Friedman's book qThe Lexus and the Oliveq shows that globalisation is a fundamentally new and better way to do business. As such, a new and brighter era of globalisation is just in the process of beginning as all the major marketplaces evolve towards becoming global markets. Thomas Friedman uses a metaphor to explain the challenges in this upcoming era of globalisation: the human drive for enrichment and the best products (represented by the Lexus) will sometimes conflict with the natural desire to hold on to what has traditionally mattered in creating a sense of national and personal identity (represented by the Olive Tree). The challenge for individuals and nations will be to find and maintain a healthy balance between those two perspectives. This summary highlights that globalisation creates the opportunity to sell into vast markets but pure commercial success will only be meaningful if it can be accomplished using means that reflect the individuality and cultural values of the people involved. Added-value of this summary: a€c Save time a€c Understand the key concepts a€c Increase your knowledge To learn more, read qThe Lexus and the Oliveq and discover a challenging and provocative book for all who care about how the world really works.The number of jobs available shrinks as manual labor is replaced by more efficient machines, impacting most severely on those at the lower end of the financial spectrum. a€c The people who previously derived their status in society from theiranbsp;...

Title:Summary: The Lexus and the Olive Tree
Author: BusinessNews Publishing
Publisher:Primento - 2013-02-15

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