Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

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Show students how to use pricing decisions to maximize a firma€™s profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY highlights the stakeholdera€™s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Students will gain a better understanding of the most important influences to consider when making pricing decisions. This text strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth. Core concepts are presented in chapters with optional appendices that require more rigorous knowledge of introductory calculus. The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. Assist students in developing the pricing strategies and skills needed for business success with Smitha€™s PRICING STRATEGY. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Since then, Barnes 86 Noble entered the e-book reader market with the Nook in November 2009, and more recently, Apple ... What was the initial launch price of the Amazon Kindle, and how did the price and functionality compare to theanbsp;...


Title:Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
Author: Tim Smith
Publisher:Cengage Learning - 2011-01-18
ISBN-13:

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