Marketing for Entrepreneurs and SMEs

Marketing for Entrepreneurs and SMEs

4.11 - 1251 ratings - Source



The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technologyMellow Mushroom 26a€“7 merchants 206, 207 Merrilees, B. 168 Michaels, E.G. 22 micro environment, analysis of 66a€“9, ... 144a€“5 organizational culture 172, 175 organizational innovation 151 Oslo Manual 151 outdoor advertising 222 Oviatt, B.M. 60 packaging 172, 177 pay what you want pricing strategy 198 people impact of ICT 50a€“51 in service marketing mix ... 89, 90 personal factors, purchasing behavior 102a€“3 personal selling 221, 226a€“7 Peter, J.P. 99 Peugeot 209 physicalanbsp;...


Title:Marketing for Entrepreneurs and SMEs
Author: Maja Kone_nik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
Publisher:Edward Elgar Publishing - 2013-11-29
ISBN-13:

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