Kleppner's advertising procedure

Kleppner's advertising procedure

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Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mailVIDEO CASE Maytag Jktclean Dishwasher VIDEO CASE Alaska Airlines PART SIX Other Environments of Advertising ... The Maytag advertising campaign sought to convince consumers that Maytag dishwashers solved this problem with theanbsp;...

Title:Kleppner's advertising procedure
Author: Thomas Russell, W. Ronald Lane, Otto Kleppner
Publisher: - 1993

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