Hidden in Plain Sight

Hidden in Plain Sight

4.11 - 1251 ratings - Source

Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.On a recent subway ride to work, as my iPod Shuffle (150 songs) on a lanyard around my neck played a random set, ... envy replaced with pity for those with the iPods of old.4 The opportunity with this customer has nothing to do with improvinganbsp;...

Title:Hidden in Plain Sight
Author: Erich Joachimsthaler
Publisher:Harvard Business Press - 2013-12-30

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