Global Business Alliances

Global Business Alliances

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This work shows how alliances forged among businesses in four critical industries contributed dramatically to the success of each business' corporate strategy, and lays out the concepts underlying the theory behind how and why their alliance-building strategies worked so well.Many firms worldwide have been seeking scale advantages by combining forces. ... and acquisitions seeking cost savings from consolidations while building market power and competitive advantage. ... Increasing consolidations in the business world do not mean that there is no room for medium and small-size companies. ... mergers of Exxon and Mobile, British Petroleum and Amoco, and Mercedes-Benz and DaimlerChrysler are examples of such developments. c) Globalization.

Title:Global Business Alliances
Author: Refik Culpan
Publisher:Greenwood Publishing Group - 2002-01-01

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