Effective Crisis Communication

Effective Crisis Communication

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In this fully updated Second Edition, three of todaya€™s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, a€œWhat now?a€ and explains how organizations can and should emerge from crisis.Benoit (1995) developed a comprehensive theory of image repair. Image refers to how the organization is perceived by its stakeholders and publics. Similar to Corporate Apologia, Benoit (1997) explains that a€œthe key to understanding image anbsp;...

Title:Effective Crisis Communication
Author: Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger
Publisher:SAGE - 2010-11-03

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