Book Marketing Handbook: Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals

Book Marketing Handbook: Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals

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A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reductionOne example of a journal subscription offer featuring the credit-card option is shown in Figure 1. ... To match this increase in credit-card use, more and more publishers have available at meetings credit-card forms that fit the standard imprinter machines provided to exhibitors ... Mail Coupon for aquot;On Approvalaquot; Examination 12.


Title:Book Marketing Handbook: Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals
Author: Nat G. Bodian
Publisher:Rr Bowker Llc - 1983-06
ISBN-13:

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