Aluminum Versus Plastic

Aluminum Versus Plastic

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This new business analytics case study challenges readers to help Durable Aluminum build a strategic plan for convincing more laptop computer manufacturers to specific aluminum cases instead of plastic. Readers will be asked to help position aluminum as the preferred choice with regard to the environment, consumer choice, and pricing, focusing on full lifecycle cost compared with plastic. Crystallizing realistic analytical challenges faced by companies in many industries, this case study covers the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best actions. Author: Ryan Luchs, Drew Lessard, and Robert P. Sroufe, Duquesne University.There are a number of excellent products that can be described as highperforming but priced at the high end of the market. For example, the case for Applea#39;s Macbook Pro is made from a single piece of aluminum, and the final product is pricedanbsp;...

Title:Aluminum Versus Plastic
Author: Matthew J. Drake
Publisher:Pearson Education - 2014-01-16

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