A Trilogy on Entrepreneurship

A Trilogy on Entrepreneurship

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Book Three, Growing the Enterprise, nurtures and propagates the business venture. The first chapter documents the formation and evolution of three entrepreneurs and their enterprises. Lessons from the three case studies are abstracted into general guidelines for the gestation of enterprises into robust corporations. This is supported by a framework on the Enterprise Life Cycle and Life Forces originated by the author. The next four chapters of Book Three immerse the entrepreneur in the four functional areas of enterprise development: Marketing. Operations, Human Resource and Financial Management. Finally, Book Three tackles three more case studies on Asian family enterprises, spanning two or three generations, to highlight alternative enterprise growth strategies and expansion models. Again, the chapter abstracts invaluable lessons for the entrepreneur with a far-sighted vision and highly ambitious goals. At times it may be good to cast a wide net through advertisements, web listings and robust referral systems. ... The tests should provide the general and indicative profile of the applicants. The interviews (and essay questions in the tests) should give specific insights on the applicants based on their narrated experiences, anbsp;...


Title:A Trilogy on Entrepreneurship
Author: Eduardo A. Morato
Publisher:eBookIt.com - 2013-02-21
ISBN-13:

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