A pro isn’t just a person who can do it well. It’s a person who can do it well every time, on demand and on deadline; which is why the key to being a professional creative is having a great creative process. Whether it’s writing a book, animating a shot, designing a game level or composing a soundtrack—ultimately, we’re all facing similar challenges. Since we share challenges, we can also share solutions. This book is a practical guide, featuring a universal creative process that can streamline any serious creative work, on any scale.